All projects
Case study
Colordyne Technologies
Website design and build
SEO
A B2B site for an industrial inkjet integrator in Brookfield, Wisconsin
Fifteen years of inkjet expertise, finally easy to find and easy to act on.
Colordyne integrates digital printing, embellishment and industrial inkjet systems for manufacturers, converters and printers. Their previous site buried that expertise under product jargon. We rebuilt it so a plant manager can find the right engine, understand the process and book a demo in a couple of clicks.
Project overview
Colordyne sells to a narrow, technical audience: converters and manufacturers who are weighing whether to add digital inkjet to an existing analog line. Those buyers do not browse. They arrive with a specific application in mind and want to know, fast, whether Colordyne has a proven answer for it. The old site made them work for that answer, with product pages that read like spec sheets and no clear path from ‘this looks interesting’ to ‘let’s talk’.
We started by mapping the three ways people actually come to Colordyne: process color printing, digital embellishment and custom integration. That became the spine of the site. Every product now lives under one of those practice areas, every page explains the application before the hardware, and the same next step, Schedule a demo, follows the visitor everywhere. The result is a site that respects a technical reader without making them decode it.
Design and build
The design leans on Colordyne’s existing brand and lets the equipment do the talking: large product photography, short application-led copy and a consistent card system across the 3800 Series engines, the Xaar Versatex printbar and the DJM portfolio. We built the site on a modern stack with a content system underneath, so the team can publish press releases, customer stories and industry insights themselves. The Evaluate, Integrate, Train, Support process section gives first-time buyers a plain-English view of what working with Colordyne looks like.
Product portfolio organized by application, not by SKU
Demo request and contact path on every page
Self-managed news, press and customer stories
Search and performance
Industrial buyers search for very specific things: ‘UV-LED inkjet retrofit’, ‘digital varnish label’, ‘hybrid flexo digital press’. We wrote titles, headings and page copy around those real phrases, set up a clean technical foundation (structured page data, fast load times, image compression, proper heading structure) and connected analytics so Colordyne can see which product pages lead to demo requests. It is a site built to be found by the right people and to get out of their way once they arrive.