Services
Brand identity and messaging that makes you look like the obvious choice
Clear positioning, sharp copy and a visual identity that matches the standard of your work. From a logo and color system to truck wraps, uniforms and the words on your website, built to be recognized on a search result, a yard sign and a van.
Who this is for
New businesses that need to look established from day one. Growing companies whose brand still looks like the first year. Anyone who has been told ‘I did not realize you were that big’ by a customer. If your work is better than your brand suggests, you are leaving money on the table every time someone compares you to a competitor with a sharper look.
What you get
Logo and mark, with versions that work on a truck, a favicon and an invoice
Color system, typography and the rules that keep everything consistent
Positioning and messaging: what you say, to whom, and why they should care
Templates for the things you actually use: wraps, uniforms, signage, business cards, social posts
A short brand guide so your next hire, printer or web designer gets it right
Every file in every format, and you own all of it
How it works
Discovery. A working session on who your best customers are, who you compete with and what makes you different. Directions. Two or three distinct visual directions, shown in context on a truck or a storefront, not floating on a white page. Refinement. We develop the one you pick until it is right. Rollout. We produce the files and templates and help you get them onto everything, including the website.
A recent example
Six Star AC in Moon Valley, Arizona came to us with a solid family business and a generic look. We built the full identity, the logo, the cowboy mascot, a desert color system and the templates for wraps, uniforms and print, and the brand now shows up consistently from the trucks to the search results. See the project on our work page.
What it costs
Brand projects are scoped after a short call, because a logo refresh and a full identity with rollout are very different jobs. We will tell you which one you actually need, and if a smaller scope does the job, that is what we will recommend. Brand and messaging work is also included in every website we build, at the level the package supports.
Questions we hear a lot
Do I need a rebrand or just a refresh?
If people recognize your current logo and it just looks dated, a refresh keeps the equity and fixes the execution. If it was never really designed, a rebrand is usually cheaper than trying to save it.
Can you work with my existing logo?
Yes. We can build a full system around a logo you want to keep, or tidy it up so it works properly at every size.
Do you help with business names?
We can advise, but we are not a naming agency. Most of our clients already have a name their customers know, and we build around it.
What files do I get?
Everything: vector logos, PNGs, color codes, fonts, templates and the brand guide. Yours to keep and share with any printer or vendor.